Junk food;Harsh Vardhan, the new health minister of the country, has gone through a letter from public health professionals concerning celebrities endorsing junk food. He wrote, “Are. sensible suggestion. we’ll follow.”
The letter has been addressed to celebrities from film industry and amusement like Salman Khan, Ranbir Kapoor, Deepika Padukone, Ranveer Singh, Varun Dhawan, Alia Bhatt and Kapil Sharma. they need additionally written to Virat Kohli and Yuvraj Singh.
“Since you’re concerned in selling of unhealthy foods as a complete ambassador, could we have a tendency to request you as accountable citizens of the India, to rethink your call and decision off such endorsements,” say the health professionals from Nutrition advocacy publically Interest World Health Organization have written this letter.
Ranbir Kapoor advertises for Coke, Ranveer Singh for Thumbs Up, Deepika Padukone options in a poster of good Day biscuits, Varun Dhwan for Frooti, Salman Khan for Appy Fizz and Kapil Sharma’s show endorses Maggi noodles. Virat Kohli advertises for Dominos dish and Yuvraj Singh for Cadburys.
While NAPI has received a reply from Harsh Vardhan’s workplace, they need additionally sent letters to the celebrities mentioned and conjointly to Indian officers like Rajiv Kumar and Vinod Paul (from the NITI Aayog).
NAPI says that these celebrities ar showing in ads and endorsing food that’s high in salt and sugar and is radical processed, which “None of the advertisements declare the quantity of sugar or salt within the product.”
According to their calculation, one packet of instant noodles itself offers an individual forty second of the daily suggested sodium intake. several of the sugared drinks, chocolates, energy drinks, sweet wafers, biscuit and cola drinks that they analysed were found to be crossing the sugar threshold suggested by World Health Organization. One three hundred milliliter of cola will push an individual upto sixty six of their daily sugar demand.
Food that is high in salt and sugar and that is radical processed, will trigger fat, polygenic disease and cancer.
NAPI has additionally informed the celebrities of a printed within the British Medical Journal that implies that there’s a chance of a link between sugared drinks and cancer. “Aggressive selling of those foods will increase their consumption and replaces the important foods,” says NAPI.